‘Wow, what a year!’ say Games Workshop bosses after record sales

Emilee Geist

Warhammer figures - Ton Koene
Warhammer figures – Ton Koene

The bosses of Games Workshop have hailed the last year as the “best in its history” after it posted another hike in sales and profits. 

The maker of Warhammer fantasy figurines reported a 5pc rise in revenues to £269.7m for the year to the end of May, while pre-tax profits climbed 10pc to £89.4m. 

“Wow, what a year!” said Kevin Rountree, chief executive, who added it was “an amazing set of results”. 

“You can once again see that our business and the Warhammer hobby are in good shape.” 

The retailer said it lost only about six weeks of sales and profit after its bricks and mortar branches had to shut, but customers continued to shop online. Web sales accounted for nearly a fifth of sales during the year, with plans to grow this further. 

Mr Rountree said Games Workshop was in the process of paying back furlough money and other government support “where possible”. “How naïve was I to say last year ‘I do not see anything significant that will get in the way’?” he added. “Looking forward I will ensure our operational plan is even more robust.”

The company said it was planning for world domination, with its goal to make the best fantasy miniatures in the world and sell them globally. It is also in the “final stages” of developing a TV show based on one of its series of novels.

The Nottingham-based business sells its wares through its own shops and website as well as other independent retailers. It has 531 branches in 23 countries, of which 411 are run by only one employee. Its own physical retail accounts for 30pc of sales. 

Games Workshop, which was originally set up by three friends who made board games from their homes, now makes nearly three-quarters of its sales outside the UK. It continues to design and manufacture its figurines in Nottingham. 

In recent years it has become a stock market darling as it captures more fans with its imaginary worlds, and the company is now worth £3bn. The shares jumped 8pc in morning trading to hit £91.35.

It confirmed it will pay a final dividend of 30p. Brokers at Peel Hunt raised its price target from £80 to £95. 

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