The most popular fashion products of the year, from loungewear to face coverings

Emilee Geist

Not even lockdown slowed down our online shopping habits, as brands like Nike, Off-White and Calvin Klein proved popular: The Independent
Not even lockdown slowed down our online shopping habits, as brands like Nike, Off-White and Calvin Klein proved popular: The Independent

Every three months, the fashion search platform Lyst Index reveals its ranking for the most popular brands and products we’ve been shopping, from designer to high-street.

The shopping site and app is reportedly used by more than 100 million people every year, with more than 8 million products available to shop through the platform.

Despite footfall in shops dramatically falling due to the global lockdown it hasn’t stopped fashion fans filling up their online baskets, with labels such as Balenciaga, Gucci and H&M taking the lead.

You’ll even see a couple of face masks in it, proving that fashion brands are adapting to the current climate and creating their own luxury versions.

So, we’ve rounded up the top 10 mens and women’s products consumers couldn’t get enough off.

To create the roundup, Lsyt has looked at social media mentions, searches, page views, interactions and sales between April and June. Here are the results in order of the most searched.

You can trust our independent round-ups. We may earn commission from some of the retailers, but we never allow this to influence selections. This revenue helps us to fund journalism across The Independent.

Women’s top 10 products

Taking the number one spot are the Birkenstock Arizona double strap sandals (Birkenstock, £80), which saw a 41 per cent rise in searches over three months.

Birkenstock's are still well-loved by shoppers, taking the top spot (Birkenstock)
Birkenstock’s are still well-loved by shoppers, taking the top spot (Birkenstock)

Lyst credits their popularity to its celebrity fans, including Kendall Jenner, Gigi Hadid and Leonardo DiCaprio, but we think it’s also down them being a comfortable, summer shoe staple, that never goes out of style.

Wear with jeans and a tee, jumpsuits and dresses, the options are endless.

This Marine Serre X R-pur face mask (Modesens, £420) has proven so popular, it is in fact, sold out everywhere online.

This anti-pollution mask will help if you live in a busy city (Modesens)
This anti-pollution mask will help if you live in a busy city (Modesens)

The anti-pollution mask has crisscrossing velcro straps, a detachable filter, mesh lining and reflective outer material that will help keep you comfortable and protected if you’re cycling around a busy city.

Perfect for summer picnics, this Loewe basket bag (Mytheresa, £295) has summer city break written all over it.

Bring the beach to you with this handwoven bag (Mytheresa)
Bring the beach to you with this handwoven bag (Mytheresa)

It’s handwoven from palm leaves with adjustable leather handles and is roomy enough to store all the essentials, from a face mask and hand sanitiser to suncream and sunglasses.

This classic Calvin Klein bralette (Asos, £30) is a simple, soft and comfortable underwear design, so it’s a no-brainer why it continues to be sought after by shoppers.

This unwired bralette is a comfortable style that can be worn as loungewear or under clothes (Calvin Klein)
This unwired bralette is a comfortable style that can be worn as loungewear or under clothes (Calvin Klein)

With racerback straps and a thick logo band, it’s supportive for bigger busts too.

This Cult Gaia Serita dress (Cult Gaia, £365) is a woven-knit maxi style that according to Lyst, saw an increase of 236 per cent in page views in June alone, and it’s not hard to see why.

This cut-out dress is perfect for summer
This cut-out dress is perfect for summer

As the weather gets hotter, this is the perfect summer dress for wearing to the beach or worn to late-night dinners.

Coming in at number six on the list is these Prada nylon gabardine shorts (Matches, £360).

These nylon shorts will keep you cool in warm weather (Prada)
These nylon shorts will keep you cool in warm weather (Prada)

High-waited with a wide-leg adorned with a metal Prada plaque, they will instantly update your summer wardrobe, and when paired with a short-sleeved shirt will keep you looking smart.

You’ve probably seen this The Frankie Shop Eva sleeveless T-shirt (Browns, £75) all over Instagram, whose notable feature is its boxy shoulders, giving it a square shape.

Tuck this modern tee into jeans and shorts (Browns)
Tuck this modern tee into jeans and shorts (Browns)

A contemporary take on a classic T-shirt, it’s loose-fitting and will guarantee maximum comfort when paired with jeans and sandals.

Decorate your ears with these Missoma x Lucy Williams gold chunky entwine hoops (Missoma, £89) that make a statement when worn with a low bun or can be layered with dainty studs and simple gold chains.

Gold jewellery is having a moment, try this chunky hoop style for size (Missoma)
Gold jewellery is having a moment, try this chunky hoop style for size (Missoma)

They’re part of a collaboration between the jewellery brand and influencer Lucy Williams, who was inspired by Eighties maximalism.

Step into summer in style with this voluminous H&M puff-sleeved cotton dress (H&M, £19.99).

Puffy and pink, this tiered number was a sell-out (H&M)
Puffy and pink, this tiered number was a sell-out (H&M)

Bold, bright and beautiful, it sold out within days of launching, so keep your eyes peeled and bookmark the page for so you can snap it up as soon as it’s back in stock.

Another sellout style is this Nike court victory tennis skirt (e-tennis, £40), perfect for rallies, matches and private lessons.

Tennis proved to be a popular sport in lockdown (Nike)
Tennis proved to be a popular sport in lockdown (Nike)

Nike also topped the Lyst Index for the most popular brand between April and June of 2020, which saw a 75 per cent increase in digital sales during the height of lockdown.

Men’s top 10 products

Off-White was quick to create its own face coverings, Off-White arrow logo face mask (Luisa Viaroma, £70) during the coronavirus pandemic, which quickly sold out before being re-stocked for keen fans.

As face coverings have become mandatory, if you have the budget, splash out on this designer style (Off-White)
As face coverings have become mandatory, if you have the budget, splash out on this designer style (Off-White)

Made from 100 per cent cotton with elasticated ear loops, it’s decorated with the Off-White logo and has an inner pocket for a disposable filter.

These Brunello Cucinelli double buckle suede sandals (Matches, £287) could arguably be the luxurious counterpart to the Birkenstock sandal.

Treat yourself to these suede sandals for summer (Brunello Cucinelli)
Treat yourself to these suede sandals for summer (Brunello Cucinelli)

There was a 41 per cent increase in searches for them, which have a moulded footbed to fit you perfectly and chunky silver metal buckles.

Many of use got into running as part of our daily exercise and these Asics Gt-1000 7 trainers (Run Repeat, £68) proved popular.

When you next hit the gym, keep feet cushioned with this Asics pair (Asica)
When you next hit the gym, keep feet cushioned with this Asics pair (Asica)

Lightweight but sturdy, they cushion feet for a comfortable fit and will protect your soles and ankles from injury.

This Gucci GG logo baseball cap (Gucci, £235), coming in at number four on the list, proves that emblazoned logos remain desirable among customers.

Shoppers love this Gucci canvas cap, according to Lyst (Gucci)
Shoppers love this Gucci canvas cap, according to Lyst (Gucci)

Whether you’re keeping the sun off your face or are simply wearing it for style points, these caps are made from canvas and shaped in a traditional basketball style hat.

A brand that’s appeared twice on this list, plain white trainers have had an update with these Off-White low vulcanized sneakers (Luisa Viaroma, £275).

Step out in style with these black and white trainers (Off-White)
Step out in style with these black and white trainers (Off-White)

They come with a detachable logo tag and black and white sole for a monochrome look.

Interest in men’s jewellery is growing as this Balenciaga heart locket necklace (Modesens, £395) takes the sixth spot.

Men's jewellery continues to grow in popularity (Balenciaga)
Men’s jewellery continues to grow in popularity (Balenciaga)

The statement piece still keeps a minimal design while standing out when worn with a pared-back outfit such as a white shirt and smart, tapered trousers.

Kanye West’s fashion label continues to attract legions of fans, particularly with these Yeezy khaki cotton trousers (Vestiaire Collective, £245).

Having spent most of the lockdown inside, it's no wonder these comfortable bottoms are in the top 10 (Yeezy)
Having spent most of the lockdown inside, it’s no wonder these comfortable bottoms are in the top 10 (Yeezy)

The khaki cotton pair of jogging bottoms has had so many fans, it sold out, so if you’re after a pair, check back to check for availability.

Harry Styles was seen wearing this JW Anderson Colourblock patchwork cardigan (Matches, £750) in February, and is credited for the spark in popularity.

This colourful, patchwork cardigan was made popular after singer Harry Styles was seen wearing it (JW Anderson)
This colourful, patchwork cardigan was made popular after singer Harry Styles was seen wearing it (JW Anderson)

There was even a #HarryStylesCardigan challenge on TikTok, as fans attempted to re-create it at home.

These Nike Air Jordan 4 retro flyknit sneakers (Farfetch, £404) earnt their place on the top 10 ranking thanks to the release of the Michael Jordan documentary, The Last Dance, on Netflix, as searches for Nike Air Jordan increased by 36 per cent.

Make a retro statement with this bold pair of Air Jordans (Nike)
Make a retro statement with this bold pair of Air Jordans (Nike)

With their oversized tongue and high step style, they’re likely to continue to be a fan favourite for years to come.

These Alexander McQueen tread slick boots (Net-A-Porter, £490) close the list, after being seen on actor Timothée Chalamet, actress Emma Roberts and BTS singer Jungkook.

Hard-wearing and durable, these boots will serve you well in winter (Alexander McQueen)
Hard-wearing and durable, these boots will serve you well in winter (Alexander McQueen)

As a result, searches for the unisex style grew by 43 per cent in May alone.

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