Toni Mogensen recalls sitting on her couch, a colicky newborn and a kindergarten-age son the main focus of her life, and telling her husband that she should just go ahead and do it. She should just post.
As she remembers, it was “about the millionth time” she had made the same statement, and about the millionth time her husband, Bryan Flores, gave her the same response: “Do it then! Pull the trigger, woman!” She hit post on a picture of her living room – a cloudy white sofa loaded with throw pillows, fronting a fireplace mantel decorated with lanterns and small green and white gourds and topped with a painting Flores did, on distressed barnwood, of a giant white pumpkin. Her hashtags: #falldecor #fall #pumpkin #myhusbandcanpaint served as a call out to others in the Instagram design community: She had arrived and she was looking for like-minded friends.