After announcing a 10-year commitment to double the number of women and triple the number of multicultural women in STEM (science, technology, engineering and math) professions through the Face the STEM Gap earlier this year, Olay will further champion the cause this Thanksgiving with an empowering Macy’s Thanksgiving Day Parade float.
The design, created in partnership with Macy’s, features a woman wearing traditional cornrow braids and a space-themed bomber jacket with a patch on the arm, which serves “as a reminder of Olay’s continued commitment to get more women into STEM roles,” Olay Brand Director Janelle Wichmann tells PEOPLE exclusively.
“We recognize that women only make up 24 percent of the jobs in [STEM]. Science is so inherent to Olay’s DNA, so we really want to help change what the face of STEM looks like. It’s part of our 10-year brand mission to solve that STEM gap.”