Etsy steps into augmented reality for the holiday shopping season

The Etsy platform is opening the doors of its (huge) virtual house for the holiday season, inviting internet users to step inside and move from one room to another as they discover a selection of decorative objects and gifts all added to the house via augmented reality. No less than 800 creations are on display, with items for children and adults alike.

© Courtesy of Etsy
Etsy is inviting shoppers to visit its virtual house this holiday season.

Summer is barely over and brands, retailers, and fashion and home decoration platforms are already looking ahead to the end of the year, carefully preparing the selections of decorative objects and gifts that are likely to prove popular in the run-up to December’s holidays. And while real-world shopping sessions are likely to be back on the agenda for consumers this year, many will still rely on online shopping, which has been gaining ground since the beginning of the pandemic. As a result, players in both these sectors are pulling out all the stops to offer new experiences and make shopping easier for everyone.

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One such initiative comes from Etsy, which is offering internet users a very first interactive experience in augmented reality, in the form of a life-size house. Until December 31, users will be able to visit the 12 rooms of the Etsy house to admire no less than 800 creations selected from the platform, from furniture to decorative objects and gifts of all kinds. These will all be arranged in spaces such as the entrance hall, the kitchen, the closet, adult and children’s bedrooms, the garden and the playroom.

Designed in partnership with the creative visualization studio, The Boundary, the Etsy house lets users browse and buy each of the objects, artworks, furniture, lights or gifts, in just a few clicks, simply by placing their mouse over the creations on display.

Check it out at: Theetsyhouse.com.

Christelle Pellissier