Amazon Prime Day 2020 is finally here, with huge discounts on everything from coffee machines to tablets.
Usually held in July, the global pandemic has meant it was postponed and it is now running for 48 hours until 14 October.
Just like in previous years, there will be more than one million deals available from big-name brands including Philips, Toshiba, Lego, Nintendo, Samsung, Under Armour, Sony and Le Creuset, to name just a few.
Last year, the retailer said it sold more than 175 million products, dubbing the sale the “largest shopping event in Amazon history,” as it surpassed results from the previous Black Friday and Cyber Monday events combined.
This year it’s bigger than ever and some of the biggest savings to be found are on its own-brand home devices such as the Echo Dot in all its variations, Kindles and Fire Sticks.
And not forgetting its other brands such as Blink and Ring which feature products such as smart doorbells and home security cameras.
To save you scouring the online retailer’s website, we’ll be doing all of the hard work for you by hand selecting the best deals across a range of categories.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
Amazon echo dot: Was: £49.99, now £18.99
If you’re looking for an affordable and compact smart speaker, this is the one for you. When reviewing the echo dot in our round-up of the best smart speakers, our tester said: “It can do all the Alexa-related stuff that the most advanced speakers can do, such as answering questions and turning smart home gadgets on or off”.
Plus, it can play the radio, podcasts and audio books with clear vocals, and if you have multiple echo devices in your house, they can make audio calls to one another. With a whopping 62 per cent off, this is one of the most impressive deals we’ve found so far.
Ring video door bell pro: Was £229, now £149
Landing a spot in our review of the best video doorbells, Ring is owned by Amazon and produces some of the best home security tech around.
Our tester said: “This doorbell offers high-quality video and comes in a slim design. You can change the faceplate to suit your decor: Satin nickel, pearl, Venetian and black are all included in the box. This also contains a transformer, a wireless doorbell chime – handy if you don’t have any doorbell at the moment – and a plate which you can fit over the previous Ring doorbell if you’re upgrading.”
Praising how easy it is to use and set up, our reviewer added: “The Ring app is easy to use and effective. Alerts are triggered by movement and you can adjust the areas covered so a person on the drive will alert you but a tree waving in the wind at the end of the garden won’t.”
The original Ring doorbell (was £89, now £59) is also on sale too.
Amazon echo show 5: Was £79.99, now £39.99
For a smart speaker with a larger display, look to the echo show 5. In our review of the best smart home devices, our reviewer said: “It has a 5.5in display so you can see the weather forecast as well as hearing it, and the small size of the device makes it perfect as a bedside table gadget. It works as an alarm clock, too.
“There’s a camera on board for video calls to other Echo users, for instance, but a physical shutter ensures privacy. Audio playback is pretty good, enough to make this a fun music player.”
If you’re looking for a device with an even bigger screen, the echo show 8 has an 8in display and is also on offer for just £35.99, meaning you’ll be saving a massive £60.
Amazon echo studio: Was £189.99, now £139.99
This took the crown in our review of the best smart speakers, with our tester praising its excellent versatility. Owing to the multiple speakers, our reviewer said: “The resulting experience is immersive and deeply impressive. Though larger than some of the speakers here, it’s still a surprise that so much sound comes from one small cylinder”. You can also connect this device to an Amazon TV streaming device to create a home cinema sound system.
Amazon Echo buds: Was £119.99, now £79.99
Rivalling the likes of Samsung and Apple, Amazon has launched its own wireless earbuds and they are currently on sale. With immersive sound and Bose technology that reduces background noise, these earphones allow you to use Amazon’s smart assistant, Alexa, hands-free, as well as other smart assistants such as Google Assistant and Siri.
These earbuds will play up to five hours worth of music with a full charge, up to two hours with a quick 15 minute charge and up to 20 hours with the charging case. They also have a customisable fit for the optimum comfort and sound quality.
Amazon Kindle Oasis: Was £229.99, now £159.99
The Independent’s technology critic, David Phelan, awarded this Kindle the top spot in our review of the best eReaders, so we’d suggest you snap one up during the Prime Day sale.
Calling the Oasis model “spectacular”, he said: “The build quality is immaculate, with an aluminium casing that’s waterproof, so you can read in the bath or poolside. Multiple LEDs mean that the lighting is very smooth and easily readable and the light colour can be adjusted from white to an orangey hue that’s easy on the eyes. The larger-than-most display is extremely easy to read.”
Praising its functionality, our reviewer added: “Unlike the other Kindle readers, this one has physical page turn buttons to go forward or back a page. Cleverly, these buttons work whichever way up you hold the Kindle, which reverses what’s onscreen as you turn the device upside down. The brightness adjusts automatically according to the ambient light in the room.”
With 30 per cent off this Prime Day, you can’t go wrong with this highly commended eReader. The Kindle 2019, (was £69.99, now £44.99) is also on sale.
Amazon Fire TV stick 4K: Was £49.99, now £29.99
Featuring in our review of the best TV streaming devices and boxes, the Fire TV stick 4K impressed our tester for its ease of use and impressive access to content. They said: “The Fire TV Stick is a tiny gizmo that plugs into the HDMI socket on the TV (though you also need to plug the cable into the mains). As well as access to a huge library of movies and TV shows you can rent and buy – including some in 4K – there’s access to apps like Netflix, BBC iPlayer, Prime Video, most recently, Apple TV.”
Our tester added: “It’s easy to use, including a remote control with a microphone so you can tell the box what to do. It’s a Bluetooth remote so you don’t need line of sight to the Stick, that is, it can hide away out of sight round the back of your TV.”
Amazon fire HD 8 plus: Was £139.99, now £84.99
The online retailer offers a range of own-brand tablets, both for kids and adults, but this model in particular impressed The Independent’s technology critic, David Phelan, as it landed a spot in his IndyBest review of the best tablets of 2020. Despite the plastic casing lacking the luxury feel of the iPad range, our reviewer described the fire HD 8 plus as a “neatly build, highly effective gadget.”
“The HD8 plus has a faster processor than other Amazon tablets, not to mention longer battery life between charges than most rivals. It’s really enjoyable to use because it’s a strong performer that’s slick, fast and attractive,” our tester added. Unlike many other tablets, it’s compatible with wireless charging too.
How can I take part in Amaon Prime Day?
Amazon’s Prime Day sale is exclusive to customers that hold an Amazon Prime membership.
If you’re not already a member, there’s still plenty of time to sign up. A monthly membership costs £7.99 or you can pay an annual sum of £79.
You can also sign up for a 30-day trial before the sale starts, which means you can shop the Prime Day deals without forking out for a membership, as long as you remember to cancel before the trial period ends.
Subscribers are also granted access to same-day delivery slots, over 800,000 free e-books and the use of Prime Video and Amazon music services.
How to get the best deals in Amazon Prime Day
Here at IndyBest, the team will be scouring the sales to help you navigate the most worthwhile savings and discounts to enjoy, so make sure to check back here.
Another way to ensure you get the best deals is to download the Amazon app.Not only will this give you a head start, you will also be able to track Lightning
Deals, which are discounts that are only available for a few hours at a time. You can set up alerts too to be notified when certain deals go live.
For more Prime Day 2020 deals, check out our round-up of the best home appliance offers to shop now, as well as tech deals and kids toys
Best laptop deals for Amazon Prime Day 2020: Apple, HP, Dell and more
Amazon Prime Day 2020: Best deals on home and kitchen appliances
Amazon Prime Day 2020: Best deals on kids’ toys
Amazon Prime Day 2020: Best deals on TVs and laptops
Amazon Prime Day 2020: Best tech deals