Aldi launches #FreeCuthbert campaign amid Colin the Caterpillar legal action

Supermarket giant Aldi has published a very cheeky response to M&S’ legal dispute over its Colin the Caterpillar cake.

Marks and Spencer is suing Aldi over claims its Cuthbert the Caterpillar cake is too similar to Colin.

The posh supermarket says the Cuthbert cake infringes its trademark and “rides on the coat-tails” of its reputation.

The food giant goes on to claim that the similarity of Aldi’s product leads customers to believe they are of the same standard.

M&S confirmed the legal dispute in a statement yesterday and also published an image of Colin on its Instagram with the words: “You might have seen @official_colinthecaterpillar is in the news… Colin won’t be commenting, but says thanks for your support. #OGColin”

Aldi has now published its own response online in a very cheeky tweet that mocks M&S’ slogan.

The supermarket tweeted: “This is not just any court case, this is… #FreeCuthbert.”

Do you think the Aldi caterpillar cake is too similar to M&S? Let us know in the comments.

The dispute has sparked a debate among shoppers, with some backing Aldi and its Cuthbert cake.

One person said: “Absolutely ridiculous most supermarkets do most things as a cheaper replica.”

Another added: “Do people that shop in M&S really care about what Aldi sells?”

A third said: “Every supermarket has their own caterpillar cake! It’s been that way since I was a kid probably longer!”

However, others were on the side of M&S and backed its Colin the Caterpillar cake.

One person tweeted: “Honestly, Cuthbert is dry as hell. If you were going to copy them, at least make it taste nice.”

A second said: “Time someone stood up to blatant rip offs.”

Another said: “No!!! Colin has been there in our family for many occasions. He has a special place in our hearts.”



Colin the Caterpillar next to Aldi's Cuthbert cake
Colin the Caterpillar next to Aldi’s Cuthbert cake



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M&S’ Colin cake is a sponge with milk chocolate and buttercream, topped with chocolate sweets and a smiling white chocolate face.

Cuthbert is also made with a chocolate sponge cake filled with chocolate buttercream and is topped with a hard chocolate shell and multi-coloured sweets for decoration.

Colin retails for £7, while Aldi’s Cuthbert the Caterpillar cake costs £4.99.

M&S has lodged an intellectual property claim with the High Court.

An M&S spokesperson said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.

“So we want to protect Colin, Connie and our reputation for freshness, quality, innovation and value.”

Aldi declined to comment when contacted by the Mirror.

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