Aerin Lauder on feminism, dressing in her 50s and what her grandmother Estee would think of today’s ‘alien faces’

Emilee Geist

“The main reason I launched furniture is because I was blown away by how people respond to photographs of my own home,” she says. “I mean, I was known for beauty products, but the idea that people would trust me on decoration, that took a while to process.” The Aerin […]

“The main reason I launched furniture is because I was blown away by how people respond to photographs of my own home,” she says. “I mean, I was known for beauty products, but the idea that people would trust me on decoration, that took a while to process.”

The Aerin approach to decorating is to start with one focal piece and work from there, and do it gradually, “so everything is there for a reason”.

“I like places that look lived in. Memories are what make a room when it comes down to it.”

Eric lets her get on with it, within reason. “He doesn’t love a super feminine look so I always have a study or a dressing room that’s just for me.”

Her fashion style – and New York home – is less flowery, more minimalist, but still feminine and classic.

It’s not exactly how Estee dressed because Estee lived in another era, but Estee would doubtless have approved of her sleek, elegant and understated granddaughter.

Since lockdown she’s embraced smart denim and polished blouses from labels like Zimmermann and far more flat shoes than she used to wear. Ballet pumps and Le Monde Beryl’s satin mules are a favourite. “I’ve never been into trends per se. And I’m certainly not about to start wearing cut-out clothes,” she laughs. “When I want to update my look, I usually do it via a bag, some sunglasses or jewellery. Since lockdowns, everything’s become a bit more casual and that’s nice.”

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