Five Steps To Creating An Email That Converts

Emilee Geist

Marketing Director at Sunshine Group, developing and guiding promotion strategies for the company’s brands.

I’ve already shared some thoughts about winning email subject lines, and today it’s time to talk about the message itself — how it can motivate a subscriber to take the action you’re counting on.

A 2019 report on global shopping trends found that 62.9% of consumers prefer to receive news and updates from companies through emails. What’s more, email marketing is reported to trigger more expensive online purchases when compared to other traffic sources such as social media and direct search results.

Needless to say, a well-composed email is an exceptionally powerful instrument to encourage your subscribers to make a move. So, is there anything you can do to help them take a leap of faith?

Here are the five strategies I’ve tested and keep on following when creating action-inspiring newsletters for our brands’

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A glimpse inside the game’s secret design community

Emilee Geist

October marks a decade since the launch of Final Fantasy XIV: A Realm Reborn, and the game’s robust community has consistently proven it is far more than just a massively multiplayer online role-playing game (MMORPG).

The game’s lush world of Eorzea is filled with terrifying enemies, colorful chocobos, and some of the most elegant character designs you’ve ever seen. But many players have found the true heart of FF14 is customization. With enough time, patience, and gil (the in-game currency), each player can settle down with a home to call their very own. The version 5.35 patch, released October 13, added hundreds of new plots of land to the game, giving even more players the chance to design spectacular virtual abodes.

This humble stone cottage was modeled after a dream that the player had.Lucas / Square Enix

Just as in real life, the process of personalizing one’s home can

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EWTS 2020 Online Introduces New Conference Platform

Emilee Geist

The seventh Enterprise Wearable Technology Summit (EWTS) is next week, October 20-23rd. Conference organizer BrainXchange is calling the online edition EWTS Everywhere. In a story about the conference last year, we noted the hand-picked nature of the 1,000+ attendees, who made up a who’s who of innovation executives from large industrial enterprises in verticals like aerospace, transformation, energy and manufacturing. “Having the right people is more important than the number of people at this tightly focused conference,” BrainXchange COO Andrew Fergunson said. Wearable augmentation, from wrist scanners, exoskeletons and head mounted displays were on display in Dallas last year allowing attendees innovative tools for connecting people to computers, and machines, and making this connection as seamless and invisible as possible. That, and the serendipitous connection of attendees seems impossible to replicate online. Some platforms we experienced, such as the The HTC Conference on the Engage education platform, or Educators in

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Fabrique 1840: Gorgeous handcrafted Canadian artisan products

Emilee Geist

The quintessential elegant Quebec department store Simons began life as a small family business back in 1840. At that time, to stock his store with unique finds, owner John Simons had to make over 70 Transatlantic crossings, picking up the most sought-after European fashions and textiles.

In 1870, the shop expanded to 20 Côte De La Fabrique, in Old Quebec, where that street name over a century later has inspired a collaborative project: Fabrique1840. This line of artisan Canadian products showcases the very finest artists, makers and creators across the country exclusively available online.

Proceeds from purchases from their rather phenomenal showcase of talent from Canadian craftspeople help support homegrown arts and crafts. Official merchandise in this line, featuring 117 makers, comes with the Signé Métiers d’ArtTM seal attesting to its quality and that it was made right here in Canada.

Cécile Branco, the director of Fabrique1840, sees this as

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The best deals from Apple, Microsoft and Lego and more

Emilee Geist

Here’s everything you need to know about the big sale event (iStock/The Independent)
Here’s everything you need to know about the big sale event (iStock/The Independent)

Amazon Prime Day is finally here and as one of the internet’s biggest shopping events, it’s known for offering customers an array of discounts on everything from TVs and tablets to coffee machines.

While the sale usually takes place in July each year, due to coronavirus, the online retailer postponed its Prime Day 2020 event to later now.

Lasting 48 hours, there will be more than one million deals available from big-name brands including Philips, Toshiba, Lego, Nintendo, Samsung, Under Armour, Sony, Le Creuset, to name just a few.

Last year, the retailer said it sold more than 175 million products, dubbing the sale the “largest shopping event in Amazon history.” 

It surpassed results from the previous Black Friday and Cyber Monday events combined, and this year is set to be bigger than ever.

Read more: Amazon

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Strategies to help make online furniture shopping less daunting

Emilee Geist

In mid-March, as the pandemic was taking hold, my husband, daughter and I were in the process of buying a new house, selling our old house and moving across town.

When we made it safely into our new abode, we felt relieved and eager to start the process of making our house a home.

But as we started to settle in, I realized that furnishing our house was not going to be simple. With brick-and-mortar stores closed, we couldn’t shop in person for the pieces we needed, so we had to buy online. Overseas furniture manufacturing and shipping have been disrupted because of the pandemic, leaving many items back-ordered or out of stock. And the thought of navigating a big furniture return during these times was daunting.

Still, we gave it a shot. I ordered a quick-ship sectional in a basic fabric that came in a timely fashion. That perfect

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How to Become a Web Developer: A U.S. News Guide | Education

Emilee Geist

If you’re a tech fanatic with a flair for design, web development may be the career for you.

(Getty Images)

Web developers are computer programmers who build websites, web applications and other online experiences. So if a website looks great and operates as it should, the web developers working behind the scenes are probably doing their jobs well.

In this guide, we discuss what it takes to start, grow and flourish as a web developer.

Web development is a computer programming discipline focused on building internet applications. While many people think of applications as software that runs directly on your computer – a web browser, an email client or an office client – everything online is considered an application, including this website.

Web developers write programs that make it all happen, from the visual interfaces users interact with to the servers

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Here are the EVs nominated for ‘North American car of the year’

Emilee Geist

This article was originally published by Michael Coates on Clean Fleet Report, a publication that gives its readers the information they need to move to cars and trucks with best fuel economy, including electric cars, fuel cells, plug-in hybrids, hybrids and advanced diesel and gasoline engines.

Every year automotive journalists tee up what they feel are the most significant new models in a contest known as the North American Car of the Year (NACOTY). In spite of the “car” name and in recognition of the diversity of the automotive market, there are three categories—car, utility and truck. For 2021 a total of 27 news vehicles (or vehicle families in some cases) were nominated, including a significant number of electrified models.

2021 Hyundai Elantra Hybrid
The new Elantra Hybrid is one of the contenders

Among the eight cars, 15 utility vehicles and four trucks are several stand-outs with electric power. In the Car of

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Ring, Fitbit, Apple and more UK offers

Emilee Geist

If you’ve been thinking about getting new headphones or a tablet, this is the time to get it (The Independent)
If you’ve been thinking about getting new headphones or a tablet, this is the time to get it (The Independent)

Once again, Amazon’s Prime Day sale is here, with the annual shopping event set to be bigger than ever this year.

With more than a million deals across gaming, tech, TVs, laptops, home appliances and kids toys to be found, it’s the perfect opportunity to treat yourself.

While it’s usually held in July, this year it had been postponed because of coronavirus, and  will instead run from 13 October for 48 hours. 

Amazon is one of the biggest places to shop all things tech, from wireless headphones and smart speakers to tablets, and we’re here to make sure you’re in the know about all the worthy discounts and deals on offer.

Whether you’re shopping for yourself or someone else, we’re here to help you navigate the sale for a successful

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Our pick of the top UK offers from Apple, Microsoft and Lego

Emilee Geist

Here’s everything you need to know about the big sale event (iStock/The Independent)
Here’s everything you need to know about the big sale event (iStock/The Independent)

Amazon Prime Day is finally here and as one of the internet’s biggest shopping events, it’s known for offering customers an array of discounts on everything from TVs and tablets to coffee machines.

While the sale usually takes place in July each year, due to coronavirus, the online retailer postponed its Prime Day 2020 event to later now.

Lasting 48 hours, there will be more than one million deals available from big-name brands including Philips, Toshiba, Lego, Nintendo, Samsung, Under Armour, Sony, Le Creuset, to name just a few.

Last year, the retailer said it sold more than 175 million products, dubbing the sale the “largest shopping event in Amazon history,” as it surpassed results from the previous Black Friday and Cyber Monday events combined, and this year is set to be bigger than ever.

Our IndyBest

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