Marketing Director at Sunshine Group, developing and guiding promotion strategies for the company’s brands.
I’ve already shared some thoughts about winning email subject lines, and today it’s time to talk about the message itself — how it can motivate a subscriber to take the action you’re counting on.
A 2019 report on global shopping trends found that 62.9% of consumers prefer to receive news and updates from companies through emails. What’s more, email marketing is reported to trigger more expensive online purchases when compared to other traffic sources such as social media and direct search results.
Needless to say, a well-composed email is an exceptionally powerful instrument to encourage your subscribers to make a move. So, is there anything you can do to help them take a leap of faith?
Here are the five strategies I’ve tested and keep on following when creating action-inspiring newsletters for our brands’