Customization is arguably the ultimate expression of luxury. For this reason, Porsche recently launched an “Exclusive Manufaktur” service by which exacting clients can custom build their dream sports car. Now, the same precisionists can tailor their own Porsche timepiece, too.
This week, Porsche Design launched a new web-based configurator that allows watch enthusiasts to design their own bespoke chronograph with an array of special custom details. Nearly six years in the making, the configurator offers roughly 1.5 million different design options and was rolled out Stateside on September 1.
“No other car manufacturer or watch brand currently offers such a customizable and exclusive program of this kind,” Jan Becker, CEO of Porsche Design Group, said in the press release.
Considering the wristwatch’s many intricate parts, it’s a natural candidate for personalization, and the program lets prospective watch owners make choices down to the smallest detail. All