Click here to read the full article.
Entering a new yachting segment can be a challenge, particularly if your brand has dominated its niche for years. MJM Yachts, which created a new segment by mating a traditional Downeast look to outboard power, is moving into the open-yacht world with its new 3z.
The 38-footer was introduced at an online press conference last week, but will make its physical appearance in the fall. “No company marries form and function together as well,” says Peter Johnstone, MJM owner. “It’s a nod to a Downeast tradition, with an elegant sheerline. We created three sections to live in, putting an emphasis on function.”
More from Robb Report
The “Z,” in fact, stands for its naval architect, Doug Zurn, but it could just as well mean “zone.” There are clear demarcations between the front bow area, mid-section under the hardtop, and rear area with lounges