You won’t be disappointed
Sure, a lot of really great store brands and lesser-known labels are just as good as the big names. But sometimes, opting for the popular options or paying more for high-quality products pays off, thanks to unique formulas, ingredients, or fabrication methods. When everyone is talking about something, you’re right to be curious—and maybe even see for yourself what all the hype is about. “Products can become cult favorites in a variety of ways,” explains Sara Skirboll, a shopping and trends expert for RetailMeNot. “It seems like social media is a main driver of a brand having the potential to gain fame and popularity over a short amount of time, creating a sense of FOMO (fear of missing out) from shoppers who don’t already own or use that item.”
But not all products with a cult following are worth it. That’s why Skirboll says it’s imperative to read reviews from a trusted source, especially since so many of us are shopping online right now. She suggests looking at especially detailed reviews that offer insight on why certain cult favorites are so much better than other competing products, whether it’s something as complex as design or as simple as packaging, as well as the best ways to make the most of said products. Read on for 16 cult favorites that never disappoint.
Note: Prices listed were accurate as of press time; pricing fluctuations may occur.
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