Mitigating the High Costs of Shopping Cart Abandonment

Emilee Geist

shopping cart

It happens regularly, and most of us have done it ourselves. A customer is on an ecommerce website, looking at various items, and adding some of them to their shopping cart. Then something happens during their experience, and they make the decision to abandon the website and its associated shopping cart, meaning that the brand lost both a sale and a potential customer.

According to a report from the Baymard Institute, shopping carts are abandoned an incredible 69.57% of the time! Shopping cart abandonment costs brands billions of dollars each year, and yet it can be avoided through usability studies, redesigns, and customer-centric ecommerce practices. This article will look at the various ways brands can avoid shopping cart abandonment and increase ROI by understanding the bottlenecks and pain points that are the leading causes of abandonment.

Top Reasons for Shopping Cart Abandonment

Deborah Goldring, associate professor of marketing at Stetson

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Learn How to Make a Professional Shopify Store with These Online Courses

Emilee Geist

Partner content by StackCommerce

As you may already know, Shopify is a commerce platform that allows anyone to set up an online store and sell their physical or digital products. Businesses of all sizes use Shopify, no matter if they sell online, through social media, in stores, or out of the trunk of their cars. In other words, Shopify is a popular platform for anyone who wants to build their own eCommerce business.

Although it’s an intuitive platform to use, you can easily set your eCommerce business and Shopify store apart from the crowds with the right approach. That’s where this bundle of online courses enters the picture.

The Complete Shopify Bootcamp Bundle teaches you how to create and launch a successful Shopify store with a 30-hour video guide to SEO, dropshipping, design, and branding. Normally $1,194, this bundle of online courses is on sale today for $29.99 (97% off).

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The Strange Ways That Celebrities Are Getting Out the Vote

Emilee Geist

Tyler, the Creator’s phone camera appeared to be smudged. He had aimed his lens up his nostrils. He seemed to be sweating. “I know I’m the last person y’all should ever take advice from,” the 29-year-old rapper told his fans in a video posted to Instagram and Twitter. “But I’m reiterating what everyone else is saying. Please, please, if you’re young, and your fucking back don’t hurt, go to the polls and cast a fucking vote.”

Stylistically, this was a typically scruffy and profane message for an artist whose signature chorus goes, “Kill people, burn shit, fuck school.” Substance-wise, it seemed to make him squirm. In the past, Tyler said in the video, he “didn’t give a fuck about none of this shit”—politics—“just like a lot of y’all … But I see the light.” He wants follow-through for the Black Lives Matter movement. He wants more arts education in schools.

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The aim of these rocks at JoCo museum is to bring smiles

Emilee Geist


Thea Levin, 4, takes a closer look at the Kindness Rocks at the Johnson County Arts & Heritage Center.

Courtesy photo

Need some bold colors to bring a bit of cheer? The Johnson County Arts and Heritage Center’s Kindness Rocks project might brighten your day. A new painted rock garden is taking shape just outside the Overland Park building.

Installed Oct. 8, it’s a partnership with Overland Park Painted Rocks, a local group that’s been painting rocks for years. Leawood resident Shannon Levin, who’s been part of the group for about a year and a half, approached the center with the idea toward the end of the summer.

“In the metro area, there’s not a full rock garden anywhere. It opened up that doorway for us to say yes,” said Devin Graham, fine arts coordinator for the center. “Being an arts and culture center, it just kind of fit with

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Forget ‘users’ and focus on the 7 steps to make organizations ‘memberful’

Emilee Geist

With the birth of the world wide web came digital design and the introduction of the phrase “user experience.” It would mean many things to many people but broadly it’s used to describe what someone learns, sees, and feels when interacting with web content.

As a digital designer, I have become obsessed with this user experience: how individuals connect with organizations online, but also in the real world, and how the nature of this experience — this relationship — is often key to an organization’s sustainability.

The relationship between you and your customers acquires real depth in the business model of memberships, where the user doesn’t only value the product, but also believes in the cause and supports it in ways beyond giving money. Unlike “users,” members stay with you far beyond the lifecycle of a normal user experience, so it pays off to obsess over the “member experience.”


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Dominic Garfield On HighRise Theatre’s Grime Rave LIL.MISS.LADY

Emilee Geist

Guest Blog: Dominic Garfield On HighRise Theatre's Grime Rave LIL.MISS.LADY

Listen, let’s be honest. What even is theatre anymore? Whether you make shows for audiences or create participation projects with young people and communities, the world has changed, the artistic world has changed, and the making of community-led, inclusive, and truly diverse theatre and live events is more challenging than it has ever been.

HighRise feel all of this and say NO THANKS. It’s time to f**k sh*t up!!!

Our work has traditionally broken the barriers of what is expected of audience members, thrusting them into a world that we and our communities are comfortable and familiar with. Raves. Grime raves, to be particular, and spaces that bend the rules of society and offer a communal experience less rigid and sterile than traditional theatre.

How do we make sure these things exist and continue during this pandemic? When venues and event spaces are forced to close their doors or

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I Used a Sperm Donor. Should I Introduce My Daughter to Her Half Siblings?

Emilee Geist

It’s true that choices involving privacy, in particular, are very hard to reverse. Once those other biological half siblings and their parents know she is there, your daughter can’t very easily disappear from their awareness. But the opposite choice will have consequences that are hard to reverse, too: Because growing up in touch with someone often establishes a very special kind of relationship, not growing up in touch with someone deprives you permanently of that experience. Yes, these ties are optional, in a way that’s not obviously the case with nondonor kinspeople, while perhaps fraught with the expectations that can come of shared ancestry. But, as with your other relatives, there’s no way to know in advance whether these ties will prove rewarding and welcome. And the maxim “better safe than sorry” provides little guidance. It’s no use deciding to err on the side of safety when it’s utterly unclear

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How to get the modern country look in your home

Emilee Geist

Whether it’s a modern update for a rural retreat or added rustic charm for an inner-city space, country chic has emerged as a key trend this year. Here’s how Next can help you get the look at home

Homely, country-inspired interiors offer exactly what we desire when it comes to darkening autumnal evenings spent wrapped up on the sofa: natural wood accents, soft, warming lighting, cosy furnishings and plenty of textured blankets to hunker down in.

But this year there’s a subtle twist. Enter ‘modern country’, an interior trend that encapsulates all the comforts of easy rural style with clever design details and a fresh, simple aesthetic. Featuring multifunctional, elegant, clean designs with warm hues, natural textiles and a timeless neutral colour palette, modern country gives an instant, timely update that will never go out of style, for furnishings that feel both fresh and for ever.

The neutral pale

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Commission approves rules to mute mics at final Trump-Biden debate

Emilee Geist

The Commission on Presidential Debates has adopted new rules muting the microphones of President TrumpDonald John TrumpPolice say man dangling off Trump Tower Chicago demanding to speak with Trump Fauci says he was ‘absolutely not’ surprised Trump got coronavirus after Rose Garden event Biden: Trump ‘continues to lie to us’ about coronavirus MORE and Democratic nominee Joe BidenJoe BidenBiden: Trump ‘continues to lie to us’ about coronavirus Rally crowd chants ‘lock him up’ as Trump calls Biden family ‘a criminal enterprise’ Undecided voters in Arizona wary of Trump, crave stability MORE to give them two minutes of uninterrupted time at the beginning of each debate segment.

The news of the rule change comes just three days before the final presidential debate between Trump and Biden in Nashville, Tenn. The commission said it was appropriate to adopt the new measure “to promote adherence to agreed upon rules and inappropriate

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The impact of COVID-19 on UC freshmen | News

Emilee Geist


The College of Design, Architecture, Art and Planning building at the University of Cincinnati. 

Freshmen come to college with the idea that the next few years will be the highlight of their adulthood. They will be making lifelong friendships through various organizations and network with professors who can help get their foot in the door. A time that’s supposed to be the next chapter of their lives can be quite challenging in the middle of a pandemic. 

Everything is still possible through the power of the internet. However, experiencing freshman year under this new normal is still challenging. 

Cameron Knurek, a first-year student at the University of Cincinnati (UC), pictured his freshman year in an entirely different light before COVID-19. 

“It’s been a little more difficult with online classes,” said Knurek. “It’s not what I imagined since it’s all in my room. It’s not very

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