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Bugatti’s handling-focused Chiron Pur Sport should have been one of the stars of the 2020 Geneva auto show, but the event was canceled at the last minute due to the ongoing coronavirus pandemic. Although customers weren’t able to see the firm’s newest model in person, demand has nonetheless been exceptionally high.
Geneva is a major event for brands like Bugatti because it’s one of the last shows where customers go to spend money, not just to sit in cars and play around with the infotainment system. Members of the company’s sales and marketing team consequently had to find other ways to present the model; some potential buyers were shown the Pur Sport online, while a handful have seen it in person as it tours Europe. All have given it a warm welcome.
“Feedback from customers that have seen the car, online or in person, has