The 10 most popular activewear brands of 2020

Emilee Geist

The 10 most popular activewear brands of 2020
The 10 most popular activewear brands of 2020

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If there’s one good thing to come out of 2020 so far, it’s that activewear has become an acceptable everyday uniform. Work meeting? Leggings and a stylish, yet sporty (a.k.a. comfortable) top. Virtual happy hour? Same as above. Gym session? You guessed it—the same outfit yet again.

Since more and more of us are wearing athleisure most of the time, the category has skyrocketed in popularity throughout the year. And there are a few retailers in particular that people can’t stop buying, according to recent website traffic data from SimilarWeb. Below are the 10 fastest-growing activewear brands of 2020, including the classic greats (like Lululemon and Nike) and the newcomers (like Gymshark and Outdoor Voices), along with some of our experts’ favorite pieces.

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The pandemic is revolutionizing fashion and shopping. Why that’s a good thing

Emilee Geist

 <span class="copyright">(Lucila Perini / For The Times)</span>
(Lucila Perini / For The Times)

Given the chaos and uncertainty wrought by the COVID-19 pandemic, trying to pin down the top fashion and beauty trends of a year hence feels as futile as trying to pick a living room wallpaper pattern while your house is on fire. But we tried anyway by surveying a range of L.A.-based designers, brand builders and retailers to find out what the luxury landscape might look like 12 to 18 months down the road.

The general consensus? Although no one — not even the trend analysts who make their living forecasting such things — is exactly sure what the future of fashion looks like, what they agreed on is that, because of the pandemic, the future of retail and design is actually arriving way ahead of schedule, with back-burner projects front-burnered and fashion’s never-ending hamster wheel getting a good, hard look.

“We had trends

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What 3 Sex-Positive Women Keep On Their Nightstands

Emilee Geist

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17 second-shopping hacks our Fashion Director swears by

Emilee Geist

From Cosmopolitan

There’s no better time to discover your love for second hand clothing than in, the aptly named, Second Hand September. But hey, second-hand/vintage/pre-loved – whatever you want to call it, there are so many benefits to buying clothes that have already been worn by someone else.

For starters, it’s kinder for the environment, buying one-of-a-kind pieces will also give your wardrobe a unique style (no awkward ‘she’s wearing the same thing as me, where can I hide?’ moments). On top of that, you can get luxury fabrics like mohair, silk and leather at a fraction of the cost. Plus, you can invest in super high end labels for nowhere near their original price, which means you can dress incredibly and still have enough money to get your nails done.

The thing is, shopping for second hand gems requires dedication and patience. So how do the pros do it?

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11 Fashion Finds to Get Out the Vote

Emilee Geist

Refinery29

No, You Can’t Vote Twice In The Same Election. Our President Just Doesn’t Understand Laws

Despite President Donald Trump’s tiresome statements about the need to “restore law and order,” the president is also encouraging some U.S. residents to, uh… break the law. During an interview on Wednesday, the president suggested that people living in North Carolina should vote twice in the upcoming presidential election, both in person and by mail. According to Trump, voting twice should prove whether the election systems are secure. “Let them send it in and let them go vote, and if the [mail-in] system is as good as they say it is then obviously they won’t be able to vote” in person, the president told WECT-TV in Wilmington. But, of course, like most things Trump says, this isn’t actually true. In fact, it’s so not true, it’s very illegal: If you vote twice on purpose,

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All the Best Home, Furniture, and Mattress Sales to Shop This Labor Day Weekend

Emilee Geist

Photo credit: SolStock - Getty Images
Photo credit: SolStock – Getty Images

From House Beautiful

You already know long weekends and huge sales are pretty much synonymous at this point, so it should come as no surprise that Labor Day weekend is a great time to make those big purchases on furniture, mattresses, appliances, and more. If you’re ready to shop, here are all the best deals to score this weekend. The best part? These sales are already going on, so you don’t have to wait to save big.

Mattresses & Bedding

Baloo Living

Save 10 percent sitewide through 9/7 using code RESTEASY.

Beautyrest

Take $100 off Beautyrest Hybrid and Harmony Lux Carbon mattresses, $200 off Harmony Lux Diamond and Black Original mattresses, and $300 off Beautyrest Black mattresses with Cooling Upgrade or Cooling + Comfort Upgrade. Sale ends 9/14.

Birch

Now through 9/17, save $200 on Birch mattresses with code LDS200.

Brooklinen

Use code

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This High-Design Air Conditioner Is the Quietest I’ve Tried

Emilee Geist

In an unexpected twist, this season turned out to be the summer of the sexy AC. New direct-to-consumer companies popped up on our Instagram feeds, “disrupting” the market with their modern-looking window units that claimed to be easy to install and follow eco-friendly practices—every design-and-planet lover’s dream! It also turned out to be the summer we’d need this long overdue upgrade more than ever, since sitting at home for six months straight will drive anyone to grow tired of looking at their dusty old AC unit; not to mention the exceptionally high electricity bill that comes with it. So, for the last and historically hottest month of the summer, I tested one of the aforementioned new AC companies, Windmill, to see if this modern unit was worth the hype. Founded by third-generation AC expert Ryan Figlia and start-up wiz Mike Mayer, Windmill was devised to solve the biggest pain points

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Why Your Space Needs a Sunburst Mirror

Emilee Geist

Photo credit: Courtesy Betsy Pash
Photo credit: Courtesy Betsy Pash

From House Beautiful

Photo credit: Hearst Owned
Photo credit: Hearst Owned

Elizabeth Pash, designer and owner of Elizabeth Pash Interiors & Antiques, shares one item you should be on the lookout for when shopping for antiques. This week, it’s crystals of all shapes and sizes. We are aware that many are currently practicing social distancing, but we will continue to publish vintage shopping content (and ideas for online sources) in anticipation of the day we are all able to return to our favorite markets!

Sunburst mirrors have been part of design for years, even centuries. They have been re-interpreted on many occasions, fashioned from every possible material, in all sizes and finishes. They are anything but a new design trend. Although we see them everywhere, I still love them for their versatility and heritage. If made well with quality material, sunburst mirrors can be a welcome addition to any

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After PUBG ban, Indian gamers can soon turn to a patriotic replacement called FAU-G

Emilee Geist

Earlier this week, India banned popular battle royale game PlayerUnknown’s BattleGround (PUBG) Mobile along with 118 other Chinese apps. Days after this move, an Indian startup, nCore Games, has already announced a multiplayer game named FAU-G: Fearless And United Guards.

nCore describes the title as “a new multiplayer mid-core” game based on the real scenarios faced by Indian soldiers in the Galwan Valley at the Indo-China border.

Days after banning 59 Chinese apps, including TikTok and Helo, Narendra Modi announced a challenge for Indian developers to make apps under the name Atma Nirbhar Bharat (Self-dependant India) banner, including games. The company said FAU-G is a game to support that challenge.

Vishal Gondal, who founded game development company IndiaGames, which was sold to Disney for $100 million, is the founder of nCore Games. He said the game will also donate 20% of the game’s net revenue to Bharat Ke Veer

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macOS Big Sur preview: five things you should know before installing

Emilee Geist

I generally find these changes pleasing enough, though obviously that’s a matter of personal taste. What’s been most jarring to me is probably that toolbar buttons are now just floating symbols, like you might find in iOS. There’s no “border” showing where to click, though when you hover your mouse over there’s a gray shadow showing what is selected. Most importantly, these visual changes don’t change the fundamental Mac experience.

Control Center is great, but Notification Center needs work

macOS Big Sur Control Center

Apple

That said, Control Center represents a fairly significant change in how you manage your Mac. Like its iOS counterpart, Control Center on macOS groups a bunch of commonly used settings (e.g., WiFi, Bluetooth, Do Not Disturb) in one place. To see everything, just click the small “sliders” icon in the menu bar, up near the clock. 

Previously, settings like Bluetooth and WiFi sat directly in the menu bar for easy

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