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If there’s one good thing to come out of 2020 so far, it’s that activewear has become an acceptable everyday uniform. Work meeting? Leggings and a stylish, yet sporty (a.k.a. comfortable) top. Virtual happy hour? Same as above. Gym session? You guessed it—the same outfit yet again.
Since more and more of us are wearing athleisure most of the time, the category has skyrocketed in popularity throughout the year. And there are a few retailers in particular that people can’t stop buying, according to recent website traffic data from SimilarWeb. Below are the 10 fastest-growing activewear brands of 2020, including the classic greats (like Lululemon and Nike) and the newcomers (like Gymshark and Outdoor Voices), along with some of our experts’ favorite pieces.